Rosé has grown beyond a seasonal crush.

It has become a language, spoken in pale blush, coral, ruby, and rose-gold. It's a way of drinking that feels lighter, freer, and quietly intentional. Once seen as a fleeting summer trend, rosé has blossomed into a reflection of how we want to live, taste, and connect.

To pour a glass of rosé today is to choose a mood, a moment, a way of being.

A New Generation, A New Way of Drinking

Rosé’s rise is shaped by Millennials and Gen Z, who are turning toward clarity, balance, and meaning in every sip. They choose wines that are lighter on the palate, fresher in expression, and aligned with values and well-being. With alcohol levels often between 11 and 13 percent, rosé offers pleasure with intention. It combines enjoyment and mindfulness in one perfect pour.

Our French Bloom Le Rosé Alcohol‑Free Sparkling Wine is a certified organic, beautifully balanced non‑alcoholic bubbly with delicate rose petal aromatics and refreshing red fruit notes — perfect for celebrating love in all its shades.

Try our non‑alcoholic French Bloom rosé

The Quiet Rosé Revolution

Over the last twenty years, rosé has moved from the margins to the centre of the global wine conversation. Production has grown steadily, and today rosé represents around ten percent of all wine consumed worldwide.

Rapid growth can challenge quality. In many conventional vineyards, synthetic fertilisers and pesticides push vines to produce more fruit, faster. The wines may look appealing, but subtle depth and authenticity can be lost.

Organic rosé tells another story. Without chemical shortcuts, vines draw strength from living soils and balanced ecosystems. The result is fruit with clarity and character. In rosé, where nothing can hide, that purity becomes everything.

Try Our Preservative-Free Organic Hill - Sparkling Rosé 

Australia and the Pink Awakening

Australia mirrors this global shift beautifully. In just a decade, the country has moved from the 27th to the 10th largest rosé market in the world. Demand for quality outpaces local supply, and the most dynamic segment sits between $10 and $20 — where drinkers value authenticity as much as taste.

Conventional rosé offers consistency. Organic rosé offers identity.

Try Our Wild‑ferment SmallFry Australian Rosé

Why Organic Matters

Organic Rosé reveals the fruit without disguise. Its beauty lies in transparency, making grape quality essential.

Research shows conventional vineyards can leave measurable chemical residues that subtly dull aromas and flavour. Organic vineyards cultivate life in the soil. Greater microbial diversity leads to healthier vines and more expressive grapes.

In the glass, the difference is unmistakable. Brighter aromatics, purer fruit, longer, more vibrant finishes, a sense of place rather than process. Rosé reveals it all.

Discovering Your Shade of Rosé

Rosé exists on a spectrum, each shade offering its own story. Pale Provence styles are delicate, dry, and mineral, with notes of strawberry, citrus, and saline freshness, perfect with oysters or goat cheese. Bright pink and fruity rosés are expressive, vibrant, and textured, ideal for shared laughter and grazing boards. Coral and ruby styles offer deeper colour and savoury grip, with dark berries and spice, suited to richer dishes. Sparkling rosé lifts red fruit with fine bubbles and subtle brioche, effortlessly celebratory in every moment.

Emotional Versatility

Rosé carries the freshness of white wine, the structure of red, and the adaptability of both. It pairs seamlessly with seafood, charcuterie, Mediterranean dishes, and modern fusion. Its true magic is emotional: it fits romantic dinners, chaotic Galentine’s brunches, spontaneous picnics, and quiet evenings alone.

More Than a Trend

February 5th is National Rosé Day, but rosé belongs to all moments. At FAB, every rosé we curate is certified organic, as a standard. The future of wine honours taste, integrity, and connection to the earth.

Explore our collection of certified organic rosés and discover the shade of pink that speaks to you.

Browse Our Organic Rosé Collection

Love comes in many colours.
Rosé does too.